When GameStop comes to you asking for brand work, you jump at the chance, especially if the plan is to disregard “stonks” entirely. With these spots, we wanted to bring to life the way gaming culture seeps its way into player’s minds. It’s not just flipping a console on, it’s Funko Pop collecting, it’s vernacular, it’s attitude. We played into the feeling of being part of something small and special, while also blowing it out to fit the largest possible audience. We spoke to gamers on their own terms and reminded them There is a Place for Us.