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Circuit Training
![A series of mobile phone screenshots featuring Instagram posts from the account "@equinox". Images of various athletes are featured with the words "Move. Train. Ignite" superimposed over them.](https://assets-global.website-files.com/61493169649f034a71e35fe9/615749db026e446e94837c0f_61561f6e0740c657957dc18f_WF_Equinox_phone_grid_01-72grayblue%20(1).jpeg)
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To help launch Equinox’s new Circuit Training workout, we crafted a visually dynamic, integrated social campaign using various mediums - digital, stills, VHS, and for the purists, 16mm film. These formats enabled us to not only create an attention-grabbing series of films, gifs, and static materials but allowed us to creatively navigate the always challenging variety of formats a social media campaign presents.
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