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Circuit Training

In partnership
with
Equinox
Project Details
A series of mobile phone screenshots featuring Instagram posts from the account "@equinox". Images of various athletes are featured with the words "Move. Train. Ignite" superimposed over them.

To help launch Equinox’s new Circuit Training workout, we crafted a visually dynamic, integrated social campaign using various mediums - digital, stills, VHS, and for the purists, 16mm film. These formats enabled us to not only create an attention-grabbing series of films, gifs, and static materials but allowed us to creatively navigate the always challenging variety of formats a social media campaign presents.

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