The loss of independent music venues in Washington could have devastating effects on the state’s arts and entertainment industry, not to mention its historic music culture. Keep Music Live is a COVID-19 relief fund whose mission is to save these venues from permanent closure.
We created an eye-catching identity and out-of-home campaign to announce the initiative. The campaign uses displays disguised as new construction signage, installed on nine iconic venues across the state, and has evoked visceral responses from communities leading to awareness and donations.
“I saw the image of the ‘Coming Soon’ sign on Neumos and my stomach sank. Once I read it more it clarifies this is what could happen, but it stopped me in my tracks”